IT HELPS YOU CONNECT WITH YOUR AUDIENCE
One of the keys to creating a successful brand is cultivating customer loyalty, and there’s no better way to do that than by opening yourself up and sharing your knowledge. People love connecting with the artist behind the art they enjoy, and you should view your blog as an opportunity to start a dialogue with your audience in a more meaningful, in-depth manner. Whether you want to share tips for success, give insights into your creative process, or share the personal story behind your latest projects, a blog is a fantastic platform to bring people closer to your work.
And, by consistently blogging, you’ll be bringing those loyal followers onto your website, where you’ll be posting your latest work and keeping them updated on your upcoming exhibitions and items for sale. By giving them a reason to return, you’re also making sure they’re constantly exposed to all the great things you have going on creatively.